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Default Fluminense - 'We Will Buy a Soccer Team in the USA'

16-04-13, 15:18 #1
http://www.forbes.com/sites/ricardog...am-in-the-usa/

Peter Siemsen, President of Fluminense Football Club, 'We Will Buy a Soccer Team in the USA'

Peter Siemsen, president of Brazil’s Fluminense football club, spoke at an event organized by the Latin American Business Association (LABA) at Columbia Business School in New York last Saturday. I am used to covering high profile events where thought leaders speak about their views on where the world is heading. However, it was the first time I have seen the president of a Brazilian soccer club sharing the panel with a stellar team of speakers with the caliber of Alfredo Capote, head of investment banking at Citi in Mexico and Sandy Severino, partner at BTG Pactual, a Brazilian Investment banking with more than $60 billion in assets under management.

Peter Siemsen is definitively not similar to the average president of a Brazilian soccer club. He speaks English flawlessly, was educated in Brazil’s leading academic institutions and is a partner at Dannemann, Siemsen, Bigler & Ipanema Moreira, one of the most respected Brazilian law firms in the field of intellectual property, with over 1100 employees. Fluminense is also very different from the average Brazilian soccer club. According to Siemsen, “Fluminense is the only soccer club in Brazil to have over 50% of its fans coming from classes A and B.” There are several different concepts of social classes in Brazil, but the most adopted classifies social groups in letters from A to E. Following this definition, household’s gross monthly income from class A/B must be above $2500.

Peter Siemsen revealed Fluminense’s plans to buy a soccer team in the USA:

Quote:
Our goal is to find a soccer team in the US and bring Fluminense’s name, jersey, brand, and excellence in soccer management. It can be very positive since here in the US there is a sense of community around local soccer clubs. We are aiming to acquire an American soccer team playing not in the Major League Soccer (MLS) but in one of the two secondary leagues [NASL or USL].

It is part of our international expansion master plan. We will strength not only Fluminense’s brand but also our image of excellence in soccer management at the same time that we develop new consumer markets. At first, our main goal is definitively not related to buying and selling soccer players. We already have partnerships with other clubs to do that around the world.
Currently, Fluminense has around 30 players on loan all over the world including players on Spain, Italy, Norway, Sweden, Portugal and many other countries. The president has definitively been doing his homework about the American soccer market:

Quote:

The MLS is doing a tremendous work. We can even watch MLS soccer matches in Brazilian TV on Sunday evenings. It is impressive the smart way the league has been growing by building cheap and small but yet extremely comfortable stadiums. As a consequence, areas that do not have a huge Latin America population like Portland and Seattle, see their teams playing at sold-out stadiums almost every single match. This has a huge importance in terms of the growing marketing potential of the league.”
Indeed, the MLS has been growing exponentially. Ten years ago only one MLS team played in a soccer stadium. Today, 14 have their own. Most people are not aware but the MLS has the third-highest average attendance in sports in the US, only behind the National Football League and Major League Baseball. Naturally, NBA arenas are way smaller and hold fewer fans.

Asked about partnerships with Brazilian companies to support this project, Siemsen replied, “It is premature to talk to any company. Considering the cost of the project, what makes more sense for us is to get in alone and see if we need a company as a partner later on. Fluminense’s main partner in the U.S. currently is 2SV Sports, managed by Ricardo Villar, a Brazilian who played professional soccer in the USA, and is helping us on this front as well.”

I talked to Ricardo Villar over the phone, “It is not a simple process but Fluminense is ready to explore this opportunity. 2SV Sports helped Fluminense to bring Rafael Augusto on loan to DC United and we understand the local market better than anyone else. For instance, I am travelling to Barcelona this week to meet with Flavio Augusto, who sold Wiseup for about $500 million and bought soccer team Orlando City.”

Peter mentioned that “The plan is to bring about 8 Brazilian players from Fluminense to be the core of the team.” Ricardo Villar explained that “Fluminense will probably bring more players than the maximum allowed to play in the local league since some might be quickly transferred to other clubs in the MLS.”

Asked about the location of the soccer team, Villar mentioned that it will most likely be in the East Coast but that “Peter will be here in May and we should define soon.”

Fluminense Football Club, the current champion of Brazil’s national soccer championship, wants to take the U.S. by storm. In June, Fluminense’s professional team will spend seven days in Orlando, practice two days in Disney and play a friendly match against Orlando city. Fluminense also participates in a project that helps Brazilian high school graduates fluent in English to get soccer scholarships to go to college in the US.

To buy a team in one of the two secondary leagues may be the most cost effective solution for Fluminense since Bloomberg stated that Manchester City could spend as much as $100 million to fetch an expansion soccer team in NYC with a new stadium late last year. According to Annie Karni, the first concept pictures of a new soccer stadium in Queens were revealed at Columbia Graduate School of Architecture early this year.

Marcelo Barbosa, Columbia MBA student and organizer of the event said, “”Peter Siemsen brought professionalism and credibility back to Fluminense. The plan for international expansion of Fluminense’s brand is innovative and bold, but I truly believe that the moment is right. Fluminesne is the current champions of Brazil national league and is playing the fourth Libertadores da América in the last six years. This is the moment to rebuild Fluminense’s brand and to put the club back at the forefront of Brazilian football.”

Will Fluminense Football Club go ahead and buy a soccer team in the USA? Time will tell. However, I believe we can expect anything from the man who managed to reduce Fluminense’s financial losses from R$ 40 million to R$3 million in only two years while being national champion.





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dreh
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16-04-13, 16:41 #2
esquema eh comprar na usl e tapetar direto pra mls

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17-04-13, 16:53 #3
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Postado por dreh Mostrar Post
esquema eh comprar na usl e tapetar direto pra mls
EHAUEHAUHE

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jacu
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11-05-13, 01:55 #4
Primeiro ele tem q colocar os pagamentos em dia, pq este ano aqui o q rolou de corpo mole por atraso de pagamentos... Isso mesmo com a unimed lavando rios de dinheiro no fluminense!

E bem observado, dreh.

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