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Never Ping
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americarj
 

Gamertag: Willian Braga PSN ID: Never_Ping XFIRE ID: neverping Steam ID: neverping
Default Isso poderia acontecer num futuro no futebol brasileiro?

03-05-11, 18:14 #1
É old porém tema atual

Basicamente: A NFL, liga de futebol americana e que organiza o torneio lá tal qual a CBF, pretende estudar maneiras de restringir ou regulamentar o uso de mídias socias para evitar fuga de audiência no qual a NFL faz contrato.

Por exemplo, o fato de ter um cara twittando lance a lance um jogo pode fazer eu, teoricamente, de acompanhar uma coberta de tempo real em sites especializados de esportes, já que o conteúdo do Twitter não 'pagou' pelos direitos de transmissão, tampouco o usuário. O mesmo vale para casos aonde fãs postam videos de jogadas no Youtube. A UEFA costuma limar esses vídeos.

Do jeito que a CBF está revendo os contratos de transmissão talvez isos entre em pauta.

http://www.forbes.com/2009/09/02/nfl...9-twitter.html

Why Twitter Scares The NFL

The league wants to restrict fans' use of Twitter and Facebook to protect its TV contracts. Good luck with that.



With 45 million monthly unique visitors, the microblogging site Twitter has emerged as an ideal platform for broadcasting personal opinions on nearly every subject matter. The National Football League, the powerful sports league with more than $4 billion in annual television revenues alone, thinks all that frivolous tweeting could seriously damage its business.

In preparation for the upcoming season, the NFL has instituted a set of new guidelines attempting to restrict how fans can use social media applications like Facebook and Twitter to talk about professional football. Under the rules, the NFL says fans are encouraged to circulate messages about teams and players, but cannot post play-by-play accounts of actual games.

The NFL also aims to prohibit fans attending games in person from posting large quantities of videos shot from the stands onto sites capable of hosting videos, such as YouTube, Facebook or MySpace. The NFL sells exclusive rights to television networks and radio stations to broadcast the games, says NFL spokesman Brian McCarthy, and posting text or video recaps of each play could undermine the league and its broadcasting partners' efforts to make money airing the games.

If the NFL identifies fans violating the new rules, league officials say they'll contact them and tell them to stop posting text or video. If fans refuse, the league will consider filing a lawsuit, McCarthy said.

The strong-armed tactics demonstrate how worried sports leagues are about the impact of social media on their business. But they also open the NFL up to a potentially ugly legal battle if the league cracks down on fans.

The NFL "has no property right over fans' tweets," says Wendy Seltzer, a fellow at Harvard's Berkman Center for Internet and Society. Fans have the same right guaranteed by the First Amendment to publish accounts of football games, even in play-by-play form, that any news organization would, she argues.

Seltzer says the NFL could theoretically claim that fans were violating the league's trademarks by using the names of teams and players, but that wouldn't likely hold up in court.

Similar legal issues arose in the late 1990s when the National Basketball Association sued to block Motorola ( MOT - news - people ) from operating a service that sent continuously updated sports scores and game information to pagers. In that case, the NBA tried to argue that the stats service both violated the league's copyrights and misappropriated their commercial property. Both claims were denied by courts.

Regarding video, Seltzer says that the NFL and its teams could insert a clause in the text on the back of tickets stating that fans are prohibited from using recording equipment in stadiums. Some teams already include such language.

Yet enforcing such rules would be tricky. Teams would have to physically remove fans from the stands. And if fans ignore the rules and record video, Seltzer argues that the league would have no property right over resulting footage and would have to prove to a judge that posting the video on Facebook or YouTube actually reduced the value of their TV broadcasts.

There is some historical precedent for pro sports organizations trying to block media access to game footage and information to protect important sources of revenue. Bill Wirtz, former owner of the National Hockey League's Chicago Blackhawks, famously blocked local broadcasts of games in hopes of stimulating ticket sales. After Wirtz died in 2007, the team abandoned the practice, realizing the marketing power of television to expand its fan base.

Along with installing rules to regulate fans' tweets and Facebook updates, the NFL also announced new rules for players and coaches. They can use social media applications until 90 minutes before each the start of a game and have to wait until traditional media interviews are finished before they resume posting personal messages. Of course, the league has more legal leverage to enforce rules over team members. This summer, the San Diego Chargers reportedly fined cornerback Antonio Cromartie $2,500 for using Twitter to complain about the food served at the team's training camp.

NFL spokesman McCarthy says the league has yet to identify a case of a fan attempting to post a play-by-play account on the Web but that it needed established rules in case such a situation occurs. If its threats fail to deter excessive tweeting, the NFL better come up with a strong legal and PR case before they drag one of their own fans into court.





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Gerson
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03-05-11, 20:55 #2
Se conseguirem abre um precedente interessante.

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Many Kalaveraa
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XFIRE ID: Mannyy Steam ID: 76561197992661279
03-05-11, 21:00 #3
AHAHA
que lixo

obvio que isso nao vai pra frente

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Never Ping
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americarj
 

Gamertag: Willian Braga PSN ID: Never_Ping XFIRE ID: neverping Steam ID: neverping
03-05-11, 21:22 #4
Eu pessoalmente tb não acredito, mas sabendo que a Cicarelli conseguiu bloquear o Youtube e o Brasil lidera o ranking de pedidos de tirae conteúdo do ar... Não desacredito.

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look
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ds
 

04-05-11, 09:43 #5
uaheiah
daqui a pouco nao vai poder comentar o jogo numa mesa de bar sem pagar direitos autorais...

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corujito
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vascodagama
 

04-05-11, 09:52 #6
uai, não é impossível

ao reservar uma churrasqueira num clube aqui de bsb veio a notícia:

- vcs vao trazer som?
- sim
- então deixa aí 30 barão do ECAD

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rapidiaum
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Gamertag: rapidiao Steam ID: rapidiaum
04-05-11, 09:57 #7
mas ECAD nao eh soh para exibicoes comerciais da musica? tipo festa, shows?
tenho que pagar ecad quando ouco musica em casa?

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corujito
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vascodagama
 

04-05-11, 10:03 #8
acho que nesse caso entra no contexto da reprodução em público

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K o R n
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palmeiras
 

04-05-11, 10:53 #9
http://pt.wikipedia.org/wiki/Escrit%...i%C3%A7%C3%A3o

Estou estudando o tema também, já que estou trabalhando com um projeto foda para os bares e restaurantes daqui de Brasília.

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Never Ping
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americarj
 

Gamertag: Willian Braga PSN ID: Never_Ping XFIRE ID: neverping Steam ID: neverping
04-05-11, 10:54 #10
Quote:
Postado por K o R n Mostrar Post
http://pt.wikipedia.org/wiki/Escrit%...i%C3%A7%C3%A3o

Estou estudando o tema também, já que estou trabalhando com um projeto foda para os bares e restaurantes daqui de Brasília.
FODA = BOM ou RUIM?

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K o R n
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palmeiras
 

04-05-11, 10:55 #11
FODA = EXCELENTE

Quando estiver pronto

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